Health-care insurers are beefing up their apps to make you like them more

Jan 28, 2018

House calls from doctors may be a throwback idea, but this year health-care firms are making a hard push to engage patients more where they live: On their mobile phones. It’s a matter of savings and building customer loyalty.

“Our health clients are now talking a lot about … [digital] technologies that can enable customer experience,” said Gurpreet Singh, U.S. health services sector leader at consulting firm PwC, noting that more than half of health systems have beefed up investments in digital tools to communicate with patients on an ongoing basis.

“The more virtual touchpoints we create, the more engagement we get,” said Mario Schlosser, CEO Oscar Health, the five-year-old health insurance start-up based in New York.

Continue reading at: https://www.cnbc.com/2018/01/26/health-care-insurers-are-beefing-up-their-apps-to-make-you-like-them-more.html