Nokia Taps Virtual Reality To Sell New Digital Health Products

Jun 25, 2017

Virtual reality has been used for a number of applications and now commerce is moving into the picture.

Nokia is launching a marketing campaign labeled ‘Healthier Together’ to introduce its new line of digital health products. These include Nokia-branded smartwatches, connected scales, blood pressure monitors and other consumer health devices, being shipped to stores around the world.

As part of the campaign, Nokia Technologies and its agency, Brandwidth, created a VR spot to immerse viewers in a real home environment, with a ‘real’ family, using Nokia’s digital health products.

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