FitGMR, a health and wellness company, provides the tools gamers can use to work toward improving the way they play their games and live their lives. The FitGMR mobile application uses a combination of motivating, habit tracking, performance measuring technology, as well as educational and inspirational content. Dedicated FitGMR coaches interact with participants to develop successful behavioral change for members from recreational gamers to professional esports athletes. The accompanying Coaches’ Dashboard web application gives coaches and managers the tools needed to monitor and analyze player performance in the FitGMR 5 Pillars of Health and game readiness.