Webb Bierbrier is a marketer and tech enthusiast with a passion for change, transformation and healthcare innovation. Through her career, she has led iconic brands through major transitions, from post-9/11 to the rise of mobile technology and the changing healthcare landscape. As a marketing communications leader, she has utilized her problem-solving skills, critical thinking, and creativity to develop innovative plans, influence audiences, and achieve business and marketing goals.

Since joining the American Heart Association in 2016, Webb has led the team responsible for the bold CEO positioning plan across global platforms and established an award-winning media mix that advanced the AHA and CEO priorities.

Currently, Webb leads the team responsible for the Center for Health Technology & Innovation Innovators’ Network and Accelerator engine, ensuring the AHA is a key collaborator for digital health innovators. She also spearheads the AHA’s Virtual Care Solution strategy, developed in collaboration with a leading technology partner and debuting with a focus on post-acute cardiac care.

A graduate of the University of Texas at Austin, Webb lives in Dallas with her partner, Michael, and enjoys spending time in the mountains with her two daughters, who live in Denver, Colorado.